Client: Arena Beach
Arena beach is a sand sports complex that covers an area of ​​8000 square meters. You would never say it is located in Franciacorta at the foot of the green hills of Cellatica. The atmosphere reminds you about summer time all the year.
Project Fields: Brand Identity - Art Direction
The communication agency Audience Zero involved me in the project as an Art Director and Graphic Designer. Our goal was to make Arena Beach the reference point in the field of local and national outdoor sports. To change the perception and positioning we have worked first of all on a new Brand Identity.
Arena Beach's new offering goes beyond sand sports, so our first move was to change the name to Arena Sport Beach Club to focus on the word Sport and community.
The new payoff: Live the sport you love, fully represents the philosophy of Arena Beach.
The duo tone is another characterizing element of the new image

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