Concept & Brand Strategy
Art direction & Graphic Design
Web Design & Social Media
Video & Photography

The first time Filippo came to me to tell me about his idea, he underlined the importance of an “Italo-American” name for his brand to represent the union between Italy and U.S.A. I started thinking about something with an antique flavor, tradition, like the ice cream man who was passing in the walkways with the ice cream truck. The music, the smiley face and the simple word “Eccolo!” (in Italian means “Here it is!”), while putting the ice cream cone in your hands.  It was something related to my childhood, like when Ego in Ratatouille tastes the ratatouille and is catapulted into the happy thoughts of his childhood. 

...So here we are!
Eccolopops name comes from the fusion of the Italian word eccolo (here it is) and the English abbreviation for popsicle!​​​​​​​​​​​​​​​​​​​​​
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