Client:
Iacopo Savi
Project:
Art Direction - Brand Identity - Social Media - Website - UX/UI
Description:
"Mental coaching is something evolutionary, a stimulus for change."
Iacopo contacted me to create an image for his new profession: coaching. He explained me that a coach helps you focus on your goals and in some cases change your life. This thing made me think that all changes start from the brain, so I focused on this organ to create the logo
The logo has been created by combining:the initials I+S+ the morphological shape of the brain. The 4 colors identify the macro areas on which coaching goes to work. I liked the idea that they merged,
since no emotional sphere is ever in its own!
![](https://cdn.myportfolio.com/9ef876c664473bb15bfca9d980ac3f96/8578525d-a552-41a5-b2ea-fb8d86c8956b_rw_1920.jpg?h=581116ca11d90ec107cb6deabc8b1dbf)
![](https://cdn.myportfolio.com/9ef876c664473bb15bfca9d980ac3f96/af056f74-776e-4bc3-b097-87612b2dbfaf_rw_1920.jpg?h=9a3f815649f90212e920888dc222c565)
![](https://cdn.myportfolio.com/9ef876c664473bb15bfca9d980ac3f96/7998a059-24a5-4487-abb0-e739737760ba_rw_1920.jpg?h=239eccdda9074b2772f3c590faa69385)
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![](https://cdn.myportfolio.com/9ef876c664473bb15bfca9d980ac3f96/6e15d763-5f75-4a88-9cc5-c1dd7d7a56c2_rw_1920.jpg?h=cbb8377690de798a8140f453d398a10b)
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