Iacopo Savi

Art DirectionBrand Identity - Social Media - Website - UX/UI

"Mental coaching is something evolutionary, a stimulus for change."

Iacopo contacted me to create an image for his new profession: coaching. He explained me that a coach helps you focus on your goals and in some cases change your life. This thing made me think that all changes start from the brain, so I focused on this organ to create the logo
The logo has been created by combining:the initials I+S+ the morphological shape of the brain. 
The 4 colors identify the macro areas on which coaching goes to work. I liked the idea that they merged, 
since no emotional sphere is ever in its own!


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